Joe Edlington, better known as JE Wilds, has built a reputation as one of New Zealand’s leading wilderness storytellers. With a lifetime of hunting and fishing experience, Joe’s roots in professional guiding and photography/filmmaking have taken him deep into some of the most rugged and remote places on earth.

Through his two YouTube channels, JE Wilds Hunting and JE Wilds Fishing, Joe has reached a global audience of tens of millions of views each year, inspiring people with authentic stories of wild adventure. His content doesn’t just showcase the chase, it captures the raw landscapes, the challenges, and the moments that make hunting and fishing truly unforgettable.

Beyond the camera, Joe works closely with brands in the outdoor industry on product development, field testing, and high-end brand content creation. From fine-tuning gear in extreme environments to producing imagery and films that elevate a brand’s presence, his work bridges the gap between adventure and innovation.

At the heart of it all, JE Wilds is about real adventure, real wilderness, and real connection. He brings audiences closer to the lifestyle and experiences that define New Zealand and international hunting and fishing.